Bastardi, Uhlmann and Ross (2011) showed the effects of wishful thinking when they presented parents with two fictional studies on day care versus home care for their children. Parents who were conflicted (who planned to use child care even though they believed home care was superior) rated the “study” that rated child care as superior to the study that claimed home care was better. Conflict-free parents (those who thought home care was superior to day care and planned to use only home care) evaluated the study, which claimed home care was better, more positively. Parents evaluated studies that claimed that what they actually planned for their children was the higher action, although (in the case of conflicting parents) the study contradicted their initial beliefs.  In a post-experiment evaluation, conflicting parents changed their initial beliefs, claiming that home care was no better than day care, and non-conflict parents continued to claim that home care was superior, albeit to a lesser extent.  The concrete cognitive mechanisms underlying wishful thinking and wishful thinking are unknown. As these concepts are still under development, research into the mechanisms contributing to this phenomenon is still ongoing. However, some mechanisms have been proposed. Wishful thinking can be attributed to three mechanisms: attention bias, interpretation bias, or response bias. Therefore, there are three different stages of cognitive processing in which wishful thinking could arise.   First, individuals at the lowest level of cognitive processing selectively pay attention to cues. Individuals may care about the evidence that supports their desires and overlook conflicting evidence.   Second, wishful thinking could be generated by selective interpretation of the indices.
In this case, an individual does not change his attention to the index, but the attribution of importance to the index.  Finally, wishful thinking may arise at a higher level of cognitive processing, for example when a reaction to the index is formed and distortions are inserted.  Wishful thinking can lead to blindness to unintended consequences.  Humans have a physiologically limited field of view that must be selectively directed at certain stimuli. Attention is the cognitive process that accomplishes this task, and it could be responsible for the phenomenon of wishful thinking. Expectations, desires and fears are among the different factors that help attract attention.  Therefore, these cognitive experiences have the ability to influence perceptual experience. In turn, attention can organize planned movements and provide a mechanism by which visual stimuli can influence behavior.  1.
Encourage the imagination to let off steam – the more unrealistic and bizarre the idea, the better. Think playfully, like a child. You can use the idealistic image and statement as a stepping stone to a more realistic result. 2. New ideas must be the unrealistic and crazy function as a form of provocation. A crazy idea can lead to a brilliant vision that you would never normally have considered. Provocation helps you free yourself from limiting thought patterns. 3. There should be no restrictions on thinking. Don`t let budgets, the laws of physics, or the law limit your thoughts. 4. Combine wishful thinking with other techniques such as role-playing method, superhero and brainstorming.
Problems that are not controlled, even the smallest ones that need a close eye to spot them, can do much more damage over time than a larger problem that flares up for a while. When you combine the inherent difficulty of identifying these small explosions with the bias of ignoring (or not continuing) the evidence with wishful thinking, disaster awaits you. Walking on hot coals may not kill you, but extrapolating from this experience to believe that wishful thinking can overcome business challenges is a recipe for disaster. This leads the entrepreneur to focus solely on achieving that particular goal and encourages a “no retirement” attitude where the right response might be to step back and look at the landscape for a better path to success. This imperfect behavior is perhaps the fastest way to ground a new business. 1. Wishful thinking is a very useful tool for developing new ideas and powerful solutions. “Dreams, not despair, bring organizations to the highest levels of performance” (Robert Waterman). 2. The wishful thinking tool provides a way to free yourself from unnecessary assumptions, redefine a problem or situation, which is useful for acquiring new ideas. This is the simplified form of the satir interaction model. Our desires, desires, and preferences can occur at any stage, and when they do, they do so in different ways specific to each stage.
In the coming weeks, we will explore how our desires affect each step of the process. Until then, think about the phase that might be most likely to take your desires as reality. Next in this series Top Next Issue In wishful thinking tasks, differential activity was found in three areas of the brain: the dorsal medial prefrontal cortex, parietal lobe, and fusiform gyrus of the occipital lobe. Differential activity in the occipital and parietal region indicates a kind of selective attention to the presented indices; Therefore, support lower cognitive processing or distortion of attention.  However, differential activity in the prefrontal cortex also indicates higher cognitive processing. The activity of the prefrontal cortex is related to preferences involved in social identification.  When clues are relevant to a person, such as a favorite football team, the prefrontal cortex is activated. This identification of the self has a hedonic value, which in turn stimulates the reward system.  Differential activation of reward system areas was observed only in conjunction with occipital lobe activation.
 Thus, activating the reward system with self-identification could lead to an orientation of visual attention.   “The fantastic cycle”. A model that returns in personal life, in politics, in history – and in storytelling. When we engage in an action that is unconsciously motivated by wishful thinking, everything seems to be fine for a while, in what might be called the “dream phase.” But because this illusion can never be reconciled with reality, it leads to a “period of frustration” when things start to go wrong, leading to a more determined effort to keep the imagination alive. When reality enters, it leads to a “nightmare phase” where everything goes wrong, culminating in an “explosion in reality” when the fantasy finally collapses.